In an attempt to set myself apart as a designer, knowing full well that my portfolio at the time was nowhere near interesting to look at, I decided to put together an identity redesign pitch for the city that I was currently living in. Edinburg, Texas is a very small city, primarily highlighted by the university that it hosts. With its Texas town spirit and its city ambitions, I figured an identity that highlighted those values would suit it best.

This pitch unfortunately never went anywhere. But it still stands as some of the work I value the most, especially for it being some of the first branding work I had worked on.